Staff Bowlers, The Benefits of a Sponsorship & Who Bowls for Who

Bowling CompaniesAll major bowling brands (and most of the smaller ones), from bowling ball manufacturers to accessory companies, have their own professional staff. Staff member positions are highly sought after. Being part of a professional staff conveys a bowler’s high skill level and the potential the company sees in a bowler. Most companies have different tiers of professional staff ranging from amateur to professional. Storm, for example, has staff tiers of Advisory, Amateur, Regional, and National.

Benefits to the Players

The benefits of a staff membership vary greatly depending on the tier of one’s sponsorship. Advisory and Amateur Staff receive free and discounted equipment. Pro Staff receive free equipment, monetary compensation, and performance bonuses. The biggest benefit, though, is the prestige*. It’s something special to have one of the big brands in bowling say, “Hey, we think you are good enough to represent our brand.”

*Not all staff contracts are based on skill. Most advisory staff members (for example, pro shop owners) are chosen for their ability to sell more, even if they aren’t the best bowler in the house. It’s actually a stipulation of their contract.

Benefits to the Companies

Sponsoring players from the amateur level to the professional level is the greatest form of marketing a bowling company can do. The sponsored players act as walking, talking billboards for their respective companies at pro shops, during league nights, at local tournaments, and on ESPN on Sundays. The staff players praise their sponsors for their success on the lanes.

The ultimate goal for these companies (let’s be honest, for all companies) is sales. Let’s break down why offering staff contracts is so great for a company:

  • The most effective least expensive form of advertising is word-of-mouth.
  • Staff players have constant face-to-face interaction (word-of-mouth advertising) with the target audience – bowlers.
  • Staff contracts create brand loyalty among the staffers themselves and the bowlers the staffers influence.
  • Each staffer is a salesperson without the negative connotations of being a salesperson (quite the opposite actually).
  • Staff contracts provide the company an unbeatable ROI (return on investment).

Who Represents Who?

We’ll try to keep this list updated as players tend to switch companies every once in a while. As of January 2015, here is a comprehensive list of bowling companies and their sponsored players.

Storm BrandsEbonite BrandsBrunswick BrandsOther BrandsAccessories

Storm

  • Brad Angelo
  • Diandra Astbaty
  • Dom Barrett
  • Jason Belmonte
  • Tom Daugherty
  • Norm Duke
  • Mike Fagan
  • Andres Gomez
  • Leanne Hulsenberg
  • Liz Johnson
  • Marshall Kent
  • Kelly Kulick
  • Martin Larsen
  • Chris Loschetter
  • Rhino Page
  • Osku Palermaa
  • Randy Pedersen
  • Pete Weber

Roto Grip

  • Tom Baker
  • Carolyn Dorin-Ballard
  • Brian Kretzer
  • Wes Malott
  • John Szczerbinski
  • Stuart Williams
  • Mike Wolfe

Ebonite

  • Dino Castillo
  • Stefanie Johnson
  • Tommy Jones
  • Amleto Monacelli

Hammer

  • Bill O’Neill

Columbia 300

  • Josh Blanchard
  • Clara Guerrero
  • Scott Norton
  • Missy Parkin
  • Won Young Choi

Track

  • Mitch Beasley
  • Jesse Buss
  • Mika Koivuniemi
  • Dan Maclelland

Brunswick

  • Parker Bohn
  • Johnny Petraglia
  • Sean Rash
  • Carmen Salvino
  • Tom Smallwood
  • Jason Sterner
  • Wayne Webb
  • Walter Ray Williams Jr.
  • Jonathan Van Hess

DV8

  • Ryan Ciminelli
  • Brian Valenta
  • Shannon O’Keefe
  • Bob Learn Jr.

Motiv

  • Dick Allen
  • Tod Book
  • Andrew Graff
  • Michael Haugen Jr.
  • Scott Newell
  • Craig Nidiffer
  • Jake Peters
  • Ronnie Russel
  • Brett Spangler
  • E.J. Tackett
  • Greg Thompson Jr.
  • Lee Vanderhoff
  • Randy Weiss

900 Global

  • Chris Barnes
  • Linda Barnes
  • Robert Smith

Dexter

  • Chris Barnes
  • Jason Belmonte
  • Jason Couch
  • Carolyn Dorin-Ballard
  • Mike Fagan
  • Mika Koivuniemi
  • Bill O’Neill
  • Wes Mallott
  • Walter Ray Williams Jr.

Turbo

  • Diandra Asbaty
  • Dom Barrett
  • Jason Belmonte
  • Josh Blanchard
  • Dino Castillo
  • Joe Ciccone
  • Jason Couch
  • Carolyn Dorin-Ballard
  • Mike Fagan
  • Clara Guerrero
  • Kim Jun-Yung
  • Mika Koivuniemi
  • Martin Larsen
  • Dan MacLelland
  • Amleto Monacelli
  • Bill O’Neill
  • Osku Palermaa
  • Jake Peters
  • Shannon Pluhowsky
  • Ildemaro Ruiz
  • Tom Smallwood
  • Jon Van Hess
  • Stuart Williams
  • Mike Wolfe
  • Diana Zavjalova

Vise

Coming Soon

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5 Comments

Tyler Downing

Hello, I am 15 year old . I bowl in the jtba tournaments in ohio . Now i want to become a staff bowler for Motiv. Can you tell me the necessary thing to do ? Thank you.

Reply
Kevin Bickel

Hi Tyler,

I would recommend getting to know some bowlers already sponsored by Motiv in your area. Here is a list of bowlers in Ohio sponsored by Motiv. Maybe talk to them and see how they got sponsored. They can at least put you in touch with someone at Motiv who you can get more information from. Good luck!

Reply
brianlivesay

I am coureous how much does the ball company’s and other sponsers make as a company win when pro bowlers win on tour.

Reply
Kevin Bickel

Hi Brian,

Ball companies and other sponsors don’t actually get money when their athletes win. They get exposure by having their products on TV and having the athletes thank them when they win. The idea is that this convinces the viewers to buy the products that the winners use.

Reply
Xuan Giang Ngo

Hello, I have over 10 years of bowling athlete Vietnam ( Hochiminh ) . I’ve participated in Sea Games 2001, Asian Indoor Games in 2009 and tournaments open in Southeast Asia (Thailand , Malaysia , the Philippines ) . GPA currently on the 200. I can play well all over each other lane conditions in HCMC and I can play well with the ball Roto Grip , DV8 , Motiv , Storm , ebonite … Now I want to become a staff of bowling brand . Please tell me the necessary conditions to do this . Thank you very much.

Reply

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